The organization found that its customers wanted... 2. How to Use Google Search Console: A Marketer’s Perspective, How to Make Relevance the Watchword of Your Marketing Team, How to Learn SEO (to Create an In-House Team): Courses, Certifications and Tools, Online Relevance: 15 Tips to Stay Relevant Amidst the Noise, The Future of Content and How Being Relevant Matters Most, Why Relevance Is Key for Customer Engagement, The 2020 MUSE Creative Awards Season 2 Winners Announced, 7 Tips For Improved Lead Conversion In 2020, © 2020 – Relevance. Consider this your crash course on research for content marketing. To achieve this you must have a deep understanding of the buyer’s journey and know how to influence the next moves. Taco Bell launched a new campaign slogan, 'Live Más' (más is Spanish for 'more'), to make the brand attractive and relevant to young, and cross-cultural consumers. The ability to reuse content, and recycle it for your alternative marketing efforts, make content marketing a truly powerful marketing asset for any organization. When it comes to digital marketing campaigns, you … Combining a powerful marketing campaign with real action to help combat the issue at hand, Rimmel’s efforts come across as authentic and worthwhile. An integrated marketing communication plan executed by the above companies encapsulates all the above components of the marketing mix into a single well-ordered program. During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media. Mercedes Benz seem to win every time with their... 2. Search for: Attend. This content marketing case study shows why companies must shift their focus from paid content and go for original content if they want to get a surge in traffic on their website. As you can see, these brands had varying goals and expectations out of their influencer marketing campaigns. Content marketing strategies are the most effective when marketers take the time and research to understand their target audience. Search for: Attend. Pepsi was forced to remove its highly controversial new global ad campaign featuring ‘Kendall Jenner’ only days after release following public criticism for its video content. Originally launch last year O2’s ‘Be More Dog’ campaign, which featured a ginger … All these diverse digital marketing strategies are ideal for achieving various marketing goals. They focused on hiring quality, vetted journalists and content writers to produce the content. This 10-page guide explains the four essential types of research that will allow you to build a comprehensive content strategy to attract and retain your target audience. Print and media are a pivotal part of Microsoft's marketing strategy. Video Promotions across - Facebook and Youtube. Any business can adapt content marketing strategy as content can be created and published easily as compared to other marketing procedures. By Nikki Gilliland May 15th 2019 10:48. The Strategy: HotPads turned to content creators to create and publish original story-based content to their website. Chipotle: #Boorito Challenge. Handling human emotions can be extremely tough. The primary goal of content marketing is to apprise clients and prospects and keep them engaged. One-Time Only Exclusive Training With Two Of The Most Successful Digital Marketing Pioneers… Over 10,000 People Attending This Live, Online Event! The results can be enjoyed for a longer term as the benefits can compound over a period of time. Your email address will not be published. 3 Case Studies in Successful Marketing Campaigns and What They Taught Us About Content Marketing, Our site uses cookies. Currently, Microsoft is undertaking a slow shift from traditional media to social media and other online platforms. Here are case-studies of different brands and companies that exhibit an integrated marketing communication approach. In this series, we aim to further bolster your understanding of integrated marketing and IMC by evaluating case studies of companies that have taken an integrated marketing communication approach. Join Over 40,000 of Your Industry Peers Who Receive Content Marketing News and Updates. And that is content marketing! In Harry’s case, they used a landing page to gather 100,000 emails in the week leading up their launch. If not, here’s the quick summary… Jacob helps run an automotive snow company. Key Point From Article: Follow up emails for people who've abandoned their carts is an incredible effective marketing… The official website of Massachusetts Attorney General Maura Healey. Social media marketing campaigns & case studies in India all found under one roof. Fuji Xerox Australia Business Equipment. Case Study shows how GuerrillaBuzz helped CoolWallet in content marketing, SEO, social media. The results were shared as part of the campaign to show the vast differences in beauty standards across the world. A few months ago we put together a list of 126 Traffic Generation Case Studies and people LOVED it. This content marketing case study shows why companies must shift their focus from paid content and go for original content if they want to get a surge in traffic on their website. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. The ads created the highest advertising awareness for the chain and positioned Taco Bell as a cool place to eat. 5 outstanding social media marketing case studies 1.Mercedes Benz – Repeated, successful social media marketing campaigns Brands portfolio. Digital Marketing Campaign Case Study. Now let’s take a dive into results of Taliah’s … Integrated Marketing Communication Case Study #1 - Microsoft Microsoft Corporation is an American technology company. O2 - Be More Dog. Graphic designers from 18 countries around the world were hired, all with the same simple task: photoshop the same image of a model and make her attractive in a way that fits their country’s beauty standards. Some of you heard about Jacob’s sales success in our SEO results case study. The above content marketing case studies show why success in digital marketing is directly proportional to the ability to create engaging content. Never underestimate the power of original content. Case Study #2: Bigelow Tea Bigelow Tea wanted to promote their products and encourage healthy living. Paid content and promotion can be a strategy but the dominating factor in any marketing campaign must be original content. Intuit Digital Marketing Case Studies. You have to be truly in their shoes to view the problem from their perspective and understand their feelings and emotions. DraftFCB, Taco Bell's advertising agency designed an integrated marketing campaign to position TB as a multicultural experience of food. Comments (0) Add to wishlist Delete from wishlist. They had great advertising campaigns like the 'Yo Quiero Taco Bell' campaign that starred a Chihuahua with an attitude who grew into a pop-culture icon. Ads themed around the development of Control Tower, a feature that provides customers with secure and centralized access to their account information. Case studies are a valuable marketing and sales tool for any business that offers a variety of products or services. According to the Wall Street Journal, more than 125,000 social media posts referenced the “Share A Coke” campaign between June and July of 2014, and 12% of online conversatio… Influencer Marketing Case Studies . In researching various innovative marketing campaigns … In a few situations, digital and traditional channels are also used to supplement each other through a campaign. They consequently posted an 8% increase in sales. Taco Bell combed through their social media feeds to find user-generated content that they broadcasted on their TV spots. DisabledGo was stuck with the complex issue of migrating the SEO strategy... 3. Reading a case study should be like reading a story—only the beginning, middle, and end are all replicable business takeaways… He used all our services in generated over 98K in sales within a 5 month period. Please watch your mailbox for an email with next steps. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. Four excellent cause marketing case studies. The problem is that marketing trends are always changing and it can be extremely difficult to keep pace with the developments. 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